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ARE 5.0 Practice Management Exam Prep

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SCENARIO 10: Business Development + Marketing

7m 53s

In this newly updated ARE 5.0 Practice Management course, you will learn about topics such as insurance, firm financial documents and metrics, the B101, and firm legal structures. Our focused approach covers practice management topics comprehensively and succinctly, ensuring that you're prepared for each of the NCARB objectives covered on the PcM exam. Instructor Joy Meek lends an architect’s insight on topics like the standard of care, client relations, obtaining new projects, and firm management. The lesson format includes engaging motion graphics and visual learning aids to enhance your studying. When you're done with this course, you will have a thorough understanding of ARE 5.0 Practice Management content.

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As far as a client referring you for business or getting repeat business from that client, I encourage our project architects and project managers to stay in touch with those clients, ask how the building is, check in on them, see how it's functioning now, and then just simply ask "Do you have anything coming up?" or "Is there anybody that you think we would be a good fit for that you've heard is doing a similar project?" For public relations and communications, we focus a lot on our website, on social media, on working with a client to get published in magazines, with press releases to show up in the news for public projects especially. And we always like to lead with the client so we want to showcase the client, especially if it's a public sector client or a non-profit client. For architecture firms, social media isn't so much about gaining new clients as it is brand awareness, so we're posting about our company culture.

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From the course:
ARE 5.0 Practice Management Exam Prep

Duration: 8h 25m

Author: Joy Meek